“And talent, I believe is most likely to be found among nonconformists, dissenters, and rebels.”
- David Ogilvy
Client & Account Support
Marketing dollars can slip through the cracks if partner agencies aren’t clear on their roles or aligned with a brand manager’s goals. I specialize in leading cross-agency kickoffs, brainstorms, and collaboration sessions that keep agencies on brief and rocking in their respective areas of expertise.
Brand Planning
I’ve used my “Six C’s Brand Planning Process” to build brands for clients like the state of Tennessee’s Children’s Cabinet’s KidCentral program, Strongwell, and Stonerise Healthcare. My comprehensive approach produces positioning statements, brand personas, audience profiles and user journeys, and audience-specific messaging frameworks.
Project-Based Support
If your agency doesn’t have a full-time strategist, is short-staffed, or needs a planner with experience in healthcare, tech, CPG, or retail, I work between Account and Creative teams to find white-space positioning opportunities for clients, devise campaign strategies, write creative briefs, kickoff Creative teams, then help sell concepts to clients.
Pitch Leadership
The competitor in me loves a good pitch. But having burned my candle at both ends serving existing clients while hustling on pitch work, I know the toll that business development can take on agency teams. This is why I love supporting agencies on individual pitches with market and audience research, pitch strategies, deck development, pitch practice, and even in-person pitch performances.
Consulting
Whether you’re looking to land a client in a new industry, grow existing accounts, or coach your teams to incorporate more strategic thinking into their processes, put my 14 years of experience to work for your agency.
A quick chat never hurts.
All of my client relationships start with a complimentary goal-setting session. This helps me understand if and how I might help you grow your business through brand marketing, and it gives you a sense of how I think and work.
Fill out the form below if you’d like to connect.